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06 Dec 2011

5 Common Adwords Keyword Mistakes That Will Kill Your Results

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The Google Adwords platform is a great tool because of it’s complexity and ability to give you complete control over so many parameters. But, because of this many advertisers get themselves into trouble… Here is our list of the top 5 keyword specific mistakes that are easy to make on this platform.
Enjoy!

1) Keyword Paralysis

Google Adwords is a great tool if you know what you’re doing for online advertising campaigns.  It has plenty of tools to allow you to make educated guesses on your market and expected response rates of your ads.  But, with that said, it often does more hurt than good for new advertisers.  Part of the challenge of becoming a Google Adwords expert (whether self-proclaimed or certified), is that you need to understand the art that is keyword use.  For example, if I was trying to sell mortgages in Vancouver, an amateur Adwords advertiser will likely add the following terms to their ad campaign:

Vancouver Mortgages

Someone who is a little more adept when it comes to the in’s and out’s of Google Adwords would know to take these two simple keywords and come up with a list like the following:

Vancouver mortgages

“Vancouver mortgages”

“Mortgages Vancouver”

[Vancouver mortgages]

[Mortgages Vancouver]

+Vancouver mortgages

Vancouver +mortgages

+Vancouver +mortgages

And this isn’t even including variations of plurals, and adding the word “in” (as in “Mortgages in Vancouver”). See how quickly this tool can become quite complex?  Let’s move on the to the next mistake.

2) Keyword Overload

Using the above as an example, you can see how keyword lists can get quite large quite quickly if you’re trying to target a host of keywords. The challenge is to stay relevant at all time.  Google gives it’s advertiser scores based on their relevancy – called Quality Scores.  The higher your score, the cheaper your ads will ultimately cost you compared to the competition.  Staying relevant is very difficult if you are trying to target thousands of keywords, even if you get as targeted as I did in the above example.  50-100 targeted keywords per ad group are plenty, and any more, and you can likely separate them cleanly into two or more ad groups.  Here’s an easy example:

Say I was trying to sell solar powered security lights, here are some potential keywords I’d target:  Solar flood lights, solar LED flood lights, solar security lights, solar security spotlights, garden LED lights, garden flood lights. I would build three distinct ad groups for this ad campaign – one using “flood lights” as it’s major focus, another “security lights” and finally “garden lights”. Using the keyword paralysis example above, it’s easy to get 50+ keywords for each ad campaign using this technique.  The result? More relevant ads, cheaper clicks, higher CTR and more conversions.

3) Useless Keywords

Using the above two examples, the following words sitting solo as keywords would be utterly useless: Vancouver, mortgage, lights, security, garden. It doesn’t take a genius to consider why.  For someone searching the word “garden” how likely is it that they are looking to buy lights?  Not so much.  To truly take advantage of Google Adwords targeting tools you need to be as precise as possible.  Be specific, use long, multiple word keywords and you’ll see results.

4) Negative Keywords

This easily overlooked (because it’s slightly hidden) part of Google Adwords is your knight in shining armour. The negative keywords list can quite literally be a life saver, and is a must for all Adwords campaigns.  No matter how amazing you are at keyword selection, it’s likely that some inappropriate search terms will trigger your ads.  This is where negative keywords come in.  For example, if I was a used car salesmen in Miami trying to run a campaign, some of my keywords may include the following:

Used cars Miami

Seems accurate enough doesn’t it? Well consider this search by a car chase enthusiast: Cars used in Miami Fast and the Furious scene.  Oops, your ad just showed up. By using Google’s host of tools you should be able to weed out a majority of terms that you would want as negatives… now you can understand why this is a must.

5) Keywords & Landing Pages

Okay, you’ve got a hyper-targeted campaign on the go for smartphones, an enthusiastic clicker clicks and goes on to your landing page… and then they see nothing but news about “mobiles”. You dropped the ball.  If you’re targeting the word “smartphone” your landing page should use the term “smartphone”.  I’d highly recommend building unique landing pages for each and every one of your ad groups to help take advantage of better quality scores.

What are some keyword mistakes you’ve faced on Google Adwords?  We’d love to hear what you think.  Share your thoughts and comments below…

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25 Sep 2011

Fun With the Google Adwords Keyword Insertion Tool

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First off, what is it?

Google Adwords Keyword Insertion tool allows you to use your users search query as text in your ad text.  So, if you’re a Google Adwords client, and in the market for selling “organic dog food”, you likely have a large list of broad, and narrow search keywords that you’re hoping will trigger your ad.  With the Google Adwords Keyword Insertion Tool, you can gear your ad text to exactly match your potential visitors search query.  For example, if someone search “organic puppy chow” and your ad is triggered based on your keyword selection – you could use the keyword insertion tool to add “organic puppy chow” directly into your ad copy.

Here’s how to do it, have a look at this sample ad:

{Keyword:Find a Realtor}

Looking for a Realtor? Get the
Best Service & Great Rates Now!
www.realtor.ca

Now, say a customer searches “Edmonton Based Realtors” and this matches some of your keywords.  For this unique visitor, the ad will be displayed as this:

Edmonton Based Realtors

Looking for a Realtor? Get the
Best Service & Great Rates Now!
www.realtor.ca

Alternatively, if your user searches a query that would trigger your ad but is too long for a Google Adwords title, such as “Realtors Based out of Edmonton”, your default text will appear in your ad.  In this case, your ad will look like this:

Find a Realtor

Looking for a Realtor? Get the
Best Service & Great Rates Now!
www.realtor.ca

The Challenges

This tool has great benefits, but it’s not for everyone.  You have to have a pretty keen eye to ensure that your ad makes sense depending on the search query of your customers.  Also, it’s very important to have a very refined keyword list that trigger your insertion based ads.  Without it, your ads could appear for irrelevant terms, which will cost you in conversions, clicks and quality scores.  Utilizing exact match, phrase match and broad match modifier tools are a good place to start – you may want to consider staying away from broad match until you have a better handle on the keywords your customers are using to find your business.

Without refined keywords, and using our above ad as an example, this tool may miss-represent your brand and company.  For example, if you simply targeted the word “realtors” as a broad term, your ad may display for someone searching “realtors to avoid”, and your ad will also reflect this search query. Oops!

Have fun with this tool, but be careful!

The coding required is below:

{Keyword:default text}

Simply fill in your default text, build a custom list, and get advertising!

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18 Sep 2011

The Unwritten Rules of Facebook Image Selection

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It’s a fact.  Your image selection for Facebook ads are an integral and important part to generating interest and clicks on your ads. Good copy and titles are imperative, but images are what draw the eye.  So with only 110 x 80 pixels to work with, what are some rules to follow, and classic mistakes to avoid.  In this article we’ll cover five classic Facebook ad image mistakes to avoid, and provide you with some tips to really take advantage of for your Facebook campaigns.

Throughout this article we have examples of the good and bad images out there.  Which are which, should be obvious after reading this post.

1)     Avoid Unrecognizable Images

If your image it’s easily identifiable, or encourages “squinting” you haven’t done your job as an advertiser.  This is likely the most common fault for advertisers on Facebook, the image may be easily identifiable to them, but not to the people they are trying to market to… this is a mistake.  Simple, easy to see images are a must.  If you can’t think of a way to advertise your product/cause/event with an image that anyone, and we mean anyone, can “get” – your click-through-rates and results will suffer.

2)     Avoid Any and All Facebook Colors

Using Facebook colors is an easy way to make your ads blend in to the background.  Compared to ads on Google’s network which can be as large as 160 x 600 pixels, Facebook’s are tiny. You need to pack an attention-grabbing punch in your ad to get the right eyes looking at your ads.  If you use colors that are akin to Facebook, you will not stand-out, you will not get results, and you will be wasting money.

3)     Think Simple

Get to the point with your ads.  Have a clear connection between your image and the content within it.  If the image is not clear, or can’t tie into what you’re trying to sell easily – you will get the wrong people clicking your ads, costing your money.

4)     Make it Pop

Facebook might only give you 110 x 80 pixels for your images, but that doesn’t mean your options for standing out are limited.  Not all Facebook advertisers (if I do say so myself)  are that creative, nor do they understand the online advertising world.  In our experience, the ads that perform best, are those that use clever, eye-grabbing images.  Yes, titles and ad copy help, but nothing performs better than an interesting image.  Here’s some tips to make your ads pop on Facebook:

  • Think outside the 110 x 80, not every ad has to be a perfect rectangle. But don’t get lazy, and just not bother to crop your images.
  • Facebook has a white background, which means you can use shadows to your advantage. Ads that look like stickers, or that appear to pop off the page will get more clicks.
  • Round ads
  • Fraying the edges of your ads
  • Playing with colors – red is always a great color to get attention, and even black & white also works well.
  • Experimentation to see what works for you.

5)     Limit or Remove Text

You have little picture space, and plenty of text space.  Don’t fill up your image with text (unless it is text), if you can. Using text in your image will fight for the attention with the title – and this is not good advertising. Use your image space wisely, and you’ll see better results.

What are your thoughts? Do you have other unwritten rules on Facebook ads?  We’d love to hear them – feel free to share in the comments below.

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31 Aug 2011

The Hierarchy of Google Adwords: A Strategy

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If you’ve frequented our site before, you likely know that we’re avid users of the Google Adwords platform. We love it! Over the years, we’ve started to notice some interesting trends on Adwords in regards to clicks, conversions and ad positioning. As I’m sure you are all aware – certain ad positions will convert better than others. In this article we’re going to take a look at what ad positions specific customer types are clicking to help you better tailor your ad positioning to their needs.

Some of what we’re about to share may seem like common sense, but very few Google Adwords advertisers are taking advantage of this. Use this strategy in your Adwords campaigns and you’ll see some great results. Let’s get to it.

Customer Type Red: I Know What I Want, and Need it Now

This customer type is ready to spend. They are looking for a quick and easy solution to their problem. A huge portion of your conversions will come from this type of customer. These people are most likely clicking one of the top two ad spots or top three organic result listings.

Ads that fit in this spot:

If your selling a high-end product or service, and can keep up with high-demand, this is the spot for you. Businesses like mortgage brokers, plumbers, carpenters, electricians, dentists, photographers etc. can make a killing being in these two ad spots.

If your ads are not in this spot:

If this sounds like the spot you’d like to be and aren’t – for example you’re ads are falling into the 3-10 position range, you’re wasting your money. As you’ll see later in this post, ad positions 3-10 are generally not going to convert nearly as well. You may be spending less per click, but you’ll be paying more for conversion.

Our suggestion:

Start a new campaign, get hyper-targeted with your keywords, up your bid and work on your quality score. We’ve written many posts on improving your Google Adwords quality score – so take advantage. So in short, go through your normal campaign process, and knock it out of the park. Then up your bid so you’re landing in the 1-2 ad position range – and track conversions. I’ll bet that your conversion per click will go down, despite you paying much more for click.

Customer Type Green: I’m Shopping Around, I Might Buy With a Great Offer

This customer type is doing their research. They are looking for a service like yours, but are not in a rush to get it. They can be swayed to convert, if you give them a really compelling offer or easy way to take advantage. They are likely searching through organic results, and your ad catches their eye. Some of these customers convert, but a majority of them will click your ad, visit multiple pages on your site, including your contact page – they may jot down your number, then they move along. Green customers are likely to click ad positions in the 3-6 range.

Ads that fit in this spot:

If you have a compelling offer, and an easy, conversion focused landing page that has great success – you can ride this ad position and see some positive results at a lower cost than positions 1 and 2. Alternatively, if you’re in a position where you want sales, but cannot handle too much volume – this may be a good spot for you. If the keywords you’re targeting are relevant, but you’re offering a slightly different product than the ads you’re around – this may be the spot for you (for example if your offering a mortgage broker guidebook instead of mortgage broker services). Finally, if you’re in the business of developing and nurturing relationship with your clients (for example, building an e-mail list) – you may want to hang out in these ad positions instead.

Our suggestion:

If your ads are sitting in this position and you’re a happy camper – all the power to you! Many Adwords advertisers can see great results in these positions, and depending on your competition you could literally pay 10% of the price per click as your competition and still see some really solid positioning and results.

Customer Type Orange: I’m Browsing, Your Ad caught my Eye

This customer type is not interested in buying right now. They are in no rush to get your services, they are just browsing to see what’s out there. These customers will click your ad, look at a page or two max, then exit – you’ll see high bounce rates from these customers. Orange customers are likely to click ad positions in the 5-10 range or even page 2 results.

Ads that fit in this spot:

You’re in awareness country. Like a billboard on the side of highway, you’re there for awareness and the occasional click. These ad positions are great for branding and getting your name out there. If your budget is small, you can sit in this ad spot for as little as $0.05 a click, which is a hell of a lot cheaper than a billboard out on a highway… and much, much more targeted.

Our suggestion:

Being an Adwords bottom feeder is not a bad gig. Your paying a fraction of the cost as the big wigs, and still getting qualified traffic and awareness. If you got a great, conversion focused landing page, you could even see some good conversions. If you’re having a slow month, amp up your bid to take things to the next level.

The Caveat

With all this said, you have to be aware that occasionally green and orange customers will click position 1-2 ads, and they will cost you some dough… but over the long run, if you use this Adwords strategy for your business type – you should see some good success.

What are your thoughts on ad positions and buyer types? Share your thoughts in the comment below.

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25 Jun 2011

Amplifying Reach, Content Checklist

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Content Marketing ChecklistOver the years I have worked on a content “filter” that can be used as a quick checklist when looking at optimizing and amplifying the reach and tracking performance of content we share. I have used it in a few work settings and modified it for others. Not every content item would need to go through so many steps but depending on the content item and the team’s capabilities, other departments can be plugged in at the right stages and work together to increase effectiveness.

All content can be a candidate for the checklist. Attention should be paid into making sure you are reaching the right audience, achieving the right goals, and taking advantage of the real time capabilities in modifying based on tracking and feedback. This includes content that would be used for the website in general, a blog, campaign landing pages, user generated content and even off-site content and video placement on Youtube.

I have attached this content check-list for you to use and also included a link to the working file for you to modify (built in Fireworks – PNG). If you modify the filter, send me a link as I would like to see how it evolves over time. Your feedback is welcomed as well and I will modify if suggestions are made.

A tracking spreadsheet and a lot of extra time are important to fully utilize this model. Many one-person marketing teams will do this onthe fly but if you have a team in place and want to make sure every avenue and opportunity is looked at, this may help give you a helpful edge.

Right click and save to download. Enjoy!

 

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16 Jun 2011

3 Tips to Improve Google Adwords Click-Through-Rates (CTR)

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Posted in Blog, Quick Tips, Search Engine Marketing | 2 Comments

Google Adwords Tips CTRGoogle Adwords is an impressive ad tool.  With a plethora of add-ons, tools and metrics, you can get awesome statistics and research insight into your ads, your target market and your website. Click-Through-Rates or CTR is one of your most important metrics.  This is percentage of your clicks divided by your impressions (how many times your ad displayed).

Google rewards you with by charging you less per click if you have a higher CTR.  They reward you because they deem your ads relevant and useful.

How does this affect me?

Well, most advertisers tend to bid on a large number of various keywords – in most cases, well over 100.  This common practice is killing CTR’s.  Here are three tips, to improve your CTR, which will drastically reduce your CPC (cost-per-click).

1)     Reduce & Group Similar Keywords

Target your ads to specific keywords, and group them accordingly.  Say for example you’re writing ads for Karate Lessons.  Rather than targeting keywords like “karate”, “martial arts”, “self-defence” all for one ad.  You should make separate ad groups for each of these and make specific ad copy for each of them.  By being more relevant, and sub-grouping your keywords, your CTR on each will improve.

2)     Take Advantage of [Exact Match] and “Phrase Match”

Exact Match and Phrase Match keywords are often overlooked aspects in Google Adwords campaigns.  However, these two tools can have a dramatic impact on your CTR.  Here’s how they work:

Placing [keyword] around your keyword is called an exact match.  This means that your ad will only display if someone types in exactly your keywords.  For example, if you write, [karate lessons], your ads will only display for this exact keyword, and not for “karate lesson”, “karate lessons in Edmonton” or “kids karate lessons”.

Placing “keyword” around a keyword is called a phrase match.  Going back to our example, if you write, “karate lessons” as a keyword, your ad will display for “karate lessons in Edmonton”, “kids karate lessons” but not, “karate kids lessons”.

Using these tools to narrow down your keywords is a great way to improve your CTR.

3)     Use Negative Keywords

Another overlooked tool is the ability to write negative keywords, which everyone should take advantage of.  You can use Google Adwords Keyword Generator Tool to discover popular variations on your keywords.  Using our above sample “karate lesson pictures” comes up.  We likely wouldn’t want our add to show up for this search as it would be very unlikely to generate a good lead.  So we would add, -picture, -pictures, -images, -image to our list of negative keywords.

Narrowing your keywords, will improve your CTR and reduce your CPC – take advantage of these tips to maximize the effectiveness of your online advertising campaigns.

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23 May 2011

5 Ways to Reduce your CPC & Save Money with Your Ad Campaign

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Posted in Blog, Quick Tips, Search Engine Marketing, Search Engine Optimization | Leave a comment

Ways to Reduce your CPC Online Advertising
Apart from simply bidding less per click, there are plenty of great ways to reduce your CPC, but increase your positioning, relevancy and effectiveness of your ads. Here are 5 great ways to reduce your cost-per-click on your Google Adwords campaigns.

1)      Reduce and Categorize Keywords

A classic mistake for a Google Adwords campaigns is a limited number of ads targeted towards too many keywords. Google Adwords will reward you for good click-through-rates by charging you less per click (have a look at a recent post we did on maximizing your CTR). So a great practice is to build keyword groups – and make ads that fit each group.  This makes your ads much more targeted, and your CTR’s will go up, while your CPC goes down.

2)      Further Refine Keywords Using Exact Match, Phrase Match and Negative Keywords

The clearer you can be with your keywords the better.  Google Adwords offers you three tools, to help refine your keywords that are rarely used.  They are called Exact Match, Phrase Match and Negative Keywords. For every campaign you run, you should take advantage of these (see a recent post we did on these by clicking the link above  for more information).  Likely the most important tool is Negative Keywords – this should always be used to help refine your searches. Say for example your keyword is “red shoes”, it’s unlikely that someone searching “red shoes pictures” will click on your ad.  Thus making “pictures” a negative keyword will help improve your CTR.

3)      Ad Testing & Refinement

In general, it’s always important to tweak copy, titles, wording and positioning as you go through your campaign.  The best way to do this is to run two ads, side-by-side against each other. This way you always have a benchmark to work from.  If a particular keyword is really performing well – add it to your copy.  Or try a different call to action or title – being on top of your ads and monitoring them closely is a good way to optimize their performance and increase your CTR.

4)      Keep a Close Eye on Your Networks

Depending on how smart you are with your keywords, you may pay for unnecessary clicks on the display network. Google’s display network tries to find webpages that fit your keywords to show your ad on.  Often, what Google deems is a “good fit”, is anything but.  Click on the “Networks” tab to review the websites your display ads are showing up on – exclude any that are not a good fit to improve your CTR’s and reduce your CPC.

5)      Improve your Quality Score

We’ve talked a lot about quality score in previous blog posts – and this tool is incredibly powerful. If you’re looking to really improve your CTR and reduce your CPC – work on improving your Quality Score.  There’s a variety of ways to do it – including being smart with your keywords, ad copy, and landing pages. The better your quality score, the better your chance of getting prime real-estate from Google which will ultimately amp up your CTR’s.

We hope you get to take advantage of these tips on your next Google Adwords campaigns – if you’re interested in having us take a look at your campaign – drop SBX Media a line.  We’d be happy to help!

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09 May 2011

3 Cool Advanced Targeting Options for Google’s Keyword Tool

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Cool Uses For Google Keyword Tools1)      Countries & Linguistics

Depending on the country your advertising in you should consider using alterative keywords.  Take for example the keyword “cell phone”- in many parts of the world, this is called a simply a “mobile”. Another example is the keyword “aluminum” – which is spelt “aluminium” elsewhere in the world .  By segmenting and searching for keywords based on specific countries, you can be sure you’re targeting the right keywords, and getting the right message across to your customers.

2)      Mobile Statistics

The mobile internet will soon surpass desktop usage.  It’s an emerging channel that very few Adwords Marketers are using – therefore, the CPC is very low.  Regardless, mobile users are drastically different than their desktop counterparts – use this tool to gear ads specifically for them.

3)      Competition

If you’ve got a limited budget, targeting keywords with little or no competition is great way to keep your CPC down.  The “Filter Keywords” section allows you to do this with 
low, medium or high check boxes.  You may find that by targeting common miss-spellings of certain words your can get great return at a really low cost.  Using this tool can give you a great idea of the most common miss-spellings of your keywords.

We hope you enjoyed this post on cool advanced targeting options for Google’s Keyword Tool – this is just a taste, take some time to play around with the tool, you’ll be surprised at the type of functionality it offers.

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02 May 2011

5 Tips to Take Advantage of Google’s Keyword Tool

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Tips for Google's Keyword ToolGoogle’s Keyword Tool is a great asset to anyone wanting to start-up online.  It’s platform has a variety of powerful options that can really benefit your website and your online presence. In this post we’ve reviewed some of the most helpful functions.  Enjoy!

1)      Webpage Search

This search option is very useful.  You can search your homepage, your competitions pages, or any page within your site to determine the keywords you rank well for. This is very useful to help improve your SEO rankings, or improve your ad landing pages, or even help earn more money using Adsense ads.  This is a powerful tool – use it often.

2)      Keyword Search

Here is where you enter specific keywords you’re targeting to get a good idea on search volumes, both globally and locally, and also competition (or more depending on the results you setup).  I like to search only single keywords here to gauge the most popular search terms for each keyword.  Likely for any particular term this tool will spit out 100-200 keywords – so adding multiple keywords isn’t always that helpful.  Experiment on your own to determine what works best for you.

3)      Use Synonyms Button

The button below the “word or phrase” box labeled “Only show ideas closely related to my search terms” is the new version of the “use synonyms” button.  When this tool is unchecked, it will search popular synonyms of your keywords to give you an idea of search queries you may be missing.  This is a great way to develop keyword groups to better target your online advertisements.

4)      Determine Negative Keywords

For anyone using Google Adwords – use the Keyword Tool to determine your negative keywords. By searching the keywords you’re after you can determine which words you would want as negative keywords.  Be sure to click the “Only show ideas closely related to my search terms” button first.  For example, if I’m a bulldog breeder, and I want to target the word “bulldog”, some popular search terms that come up include “bulldog rescue” or “stuffed bulldog”, therefore, I would know to put –rescue and –stuffed as negative keywords.

5)      Start Broad, Then Refine

The best part of the Google Keyword tool is it’s ability to help you group your keywords.  Once you have 5-6 keyword groups you can further refine these based on the results that come up for each and every one.  For example if I were selling “karate lessons” I could likely break this up into three groups – karate lessons, martial art lessons, self-defense lessons.  Then after using the keyword tool on “self-defense lessons”, I may determine that I should gear some specific ads towards “self-defense lessons for women” to capture those searches.

Ultimately how you use Google’s Keyword Tool is up to you – but with it’s plethora of basic and advanced options, it’s a very powerful tool for online marketers.

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26 Apr 2011

5 Things to Avoid on Your Google Adwords Landing Pages

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Bad LAnding Page IdeasYour ad landing page should be your bread and butter – this is your conversion page.  It has one single and solitary purpose – keep this in mind. There are too many ad landing pages out there that have way too much going on – pop-ups, ads, links, menus etc.  If you want to improve your conversion rate, you need to simplify your landing pages.  If you do, Google Adwords will also reward you with better Quality Scores and lower CPC (cost-per-click).

Here’s our list of 5 things to avoid on your ad landing pages:

1)     Pop-ups or Ads

Okay, let’s face it, everyone hates pop-ups. If you’re in the business of angering potential customers – go for it – otherwise, don’t even think about it.  When it comes to ads, you’ve already captured a potential lead for your product or service – why do you want to send them away to someone else? Get rid of your ads.

2)     Re-directs

If your landing page re-directs to another page – you have a re-direct set up. Google hates re-directs. It’s a big red flag for Google that something is fishy.  There’s no real point in using a re-direct unless you’re being misleading. So find a way not to use them.

3)     Bad Copy

If you simply copy and pasted your landing page copy from somewhere else – Google will know… and penalize you for it. Take the time to write some relevant, original ad copy that matches and uses the keywords in your ads. Google will thank you.

4)     Menus & Links

This is the most common mistake by advertisers.  A landing page should have one purpose – conversion.  If you load up your landing page with links to other content, menu’s blog posts etc – you’re just giving your visitor a reason to be distracted. Keep it clean, and simple to get across the information your lead needs.

5)     Slow Loading Pages

Don’t bog down your landing pages with too much video, streaming content, ads, pictures or whatever else that can slow you down.  Simplicity is key.  If your page cannot load fast enough, your visitor will leave, and Google will punish you.

What are your thoughts on this topic?  Do you have any other thoughts on things to avoid on your landing pages?  Share your thoughts in the comments below.

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