Most people understand that search engine optimization (SEO) is important but few understand what it’s all about. A simple answer – optimizing your website helps search engines find it. The majority of web visits start at search engines and those sites that appear at the top of the search results will see the most traffic. Search engine optimization can be time consuming, repetitive and tedious. Don’t worry… we’ll take care of the dirty work for you.
Our search engine optimization process is a multistage approach that looks at a variety of onsite and offsite factors. Our goal is to create and implement the ultimate SEO strategy for your website. The work doesn’t stop there… we’ll continue to check in with your website on a regular basis to ensure you’re continually optimized.
Search Engine Optimization Process
Every need and every company is different. We will base our recommended services on what you need, your company goals and your website history. Whether you are refreshing a current website or starting a new website project there are many things to consider to get the best of search optimization, usability and conversion.
Project Scope and Discovery Phase:
- Website history
- policies, understanding the brand and company needs
- Current marketing strategy and integration of SEO
Analysis:
- Analytics review (current high performing keywords, traffic patterns, bounce rates, entry/exit pages, traffic demographics),
- architecture,
- navigation,
- code,
- website layout,
- canonical issues,
- webmaster tools implementation (crawl errors, search insights)
- Other SEO best practices (sitemaps, search engine results for analysis for oddities, etc)
Keyword Discovery Phase:
- Business keyword category desires,
- Business keyword category shortcomings,
- Keyword analysis/current performance,
- Competitive analysis
- Keyword silo and funnel creation
Content:
- Content holes,
- Current content review
- A/B testing opportunities
Strategy:
- Document paths to conversion / action,
- Best practice guide – content team considerations,
- SEO for campaign landing pages,
- Future content strategy considerations,
- Marketing plan integration – offline media, online media and social media considerations
Implementation:
- Website optimization – improve HTML, site architecture, link naming, meta data, robots.txt, etc.
- Content updates – implementation of keyword research,
- Link acquisition – Link requests, content placement, optimized press releases etc.
Follow up:
- Optional reporting and review of highest converting keywords/phrases to cycle back into optimization process
- Optional ongoing maintenance – implement SEO tactics into new content, continue inbound linking strategy
Looking to get the most out of your website? Contact us for more information on our services and rates.
